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FTC files suit to end abusive mobile marketing campaign
David S. Almeida By David S. Almeida In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and...
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Chanel lawsuit not likely to damage brand reputation: lawyer
French fashion house Chanel is being sued by a woman who got a ring stuck on her finger, but it is highly unlikely that the brand should suffer reputational damage, per a lawyer. After getting a...
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Marc Jacobs’ allegations could negatively affect brand
Marc Jacobs needs to start saving face Designer Marc Jacobs has charged former chief operating officer Patrice Lataillade with falsifying the company’s financial performance to increase his personal...
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Avoid this $47M mobile marketing mistake
Greg Hickman is founder of MobileMixed.com By Greg Hickman Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client? I am guessing not. In fact, most...
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Common sense rules in LA Lakers text message lawsuit
Gonzalo E. Mon is partner in the advertising law practice at Kelley Drye & Warren By Gonzalo E. Mon Most marketers know that they are legally required to get permission from consumers before...
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Hermès fires back at LVMH, deepens tangled feud
Hermes spring/summer 2013 Family-owned Hermès filed a lawsuit against luxury conglomerate LVMH Moët Hennessy Louis Vuitton in an attempt to cancel complex derivatives that allowed Dior’s parent to...
View ArticleClik here to view.
FTC files suit to end abusive mobile marketing campaign
David S. Almeida By David S. Almeida In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and...
View ArticleClik here to view.
Chanel lawsuit not likely to damage brand reputation: lawyer
French fashion house Chanel is being sued by a woman who got a ring stuck on her finger, but it is highly unlikely that the brand should suffer reputational damage, per a lawyer. After getting a...
View ArticleClik here to view.
Marc Jacobs’ allegations could negatively affect brand
Marc Jacobs needs to start saving face Designer Marc Jacobs has charged former chief operating officer Patrice Lataillade with falsifying the company’s financial performance to increase his personal...
View ArticleClik here to view.
Avoid this $47M mobile marketing mistake
Greg Hickman is founder of MobileMixed.com By Greg Hickman Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client? I am guessing not. In fact, most...
View ArticleClik here to view.
Common sense rules in LA Lakers text message lawsuit
Gonzalo E. Mon is partner in the advertising law practice at Kelley Drye & Warren By Gonzalo E. Mon Most marketers know that they are legally required to get permission from consumers before...
View ArticleClik here to view.
Hermès fires back at LVMH, deepens tangled feud
Hermes spring/summer 2013 Family-owned Hermès filed a lawsuit against luxury conglomerate LVMH Moët Hennessy Louis Vuitton in an attempt to cancel complex derivatives that allowed Dior’s parent to...
View ArticleClik here to view.
Gucci makes substantial gains in counterfeit lawsuit against Alibaba
Gucci’s Lady Web handbag Italian fashion label Gucci is making significant headway in the ongoing fight to prevent counterfeiting with a recent win in its lawsuit against Chinese ecommerce giant...
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As social influencer programs gain, some marketers land in hot water
A sponsored post in part of Lord & Taylor’s social media campaign By Brielle Jaekel The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social influencers...
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VW repents emissions scandal with $10B class action payout
2017 Audi A4 Automotive group Volkswagen has reached a $10 billion class action settlement after the brand falsified emissions data on nearly half a million diesel models sold in the United States. The...
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Burberry sends cease and desist letter to rapper
Burberry’s iconic trench coat British fashion house Burberry has filed a lawsuit against a rapper for the use of its intellectual property. The brand has sent a cease and desist letter to a rapper, who...
View ArticleManolo Blahnik, Louis Vuitton, watchmakers and Tesla – News briefs
Today in luxury marketing - A brand for all seasons: Manolo Blahnik tweaks delivery schedule; Louis Vuitton London flagship closed by anti-fur protest; Time isn't on luxury watchmakers' side; Tesla...
View ArticleTesla sustains lawsuit from drivers who claim autopilot is “inoperable”
U.S. electric automaker Tesla, known for its technological advances in automotive and beyond, is being hit with a class action lawsuit claiming its Enhanced Autopilot software is nonfunctional and...
View ArticleRiyadh’s Ritz-Carlton, Gucci, Van Cleef & Arpels and US luxury brands – News...
Today in luxury - Riyadh's Ritz-Carlton: Luxury hotel or detention center for Saudi royals?; Gucci scores tentative dismissal of Forever 21’s stripes lawsuit; Marketing secrets from the worlds of...
View ArticleBMW joins Volkswagen with an emissions-cheating lawsuit
Despite its continual efforts to move towards an eco-friendly future, German automaker BMW has been hit with a lawsuit for emission cheating.
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